ShiftersFintech
Shifters provides financial services and tools for gig workers and freelancers to manage income volatility and build financial stability.
$10.2MSeed
Investor undisclosed
A $10.2M seed for gig-worker fintech signals investors still believe there's a wedge to build financial products around income volatility—but the category's been crowded for years, so this likely means Shifters found a specific angle (maybe embedded lending, tax automation, or cash-flow forecasting) that works. They'll probably spend this on product depth and unit economics validation before scaling distribution. If you're building any B2B2C play targeting 1099 workers, watch how they acquire and retain—the unit economics on this cohort are notoriously brutal.