
Nectar Social builds an AI agent OS for marketers to automate social media management, moderation, and commerce across platforms.
$30MSeries A
A $30M Series A for social media automation signals that marketing AI is moving past chatbots into workflow replacement—investors are betting on agents that actually execute, not just suggest. Nectar's likely burning this on hiring (especially ML/platform engineers) and expanding platform coverage, since social APIs are a constant moving target. If you're building any kind of multi-platform orchestration tool, watch how they handle the moderation + commerce angle—that's where the real margin lives, not just posting.