Century Health provides nutritional supplements and vitamins for consumer health optimization.
$5MSeed
Investor undisclosed
A $5M seed for a vitamin/supplement brand in 2026 suggests investors still believe there's room for DTC health optimization plays, but the bar is likely higher than 2021—they're probably betting on Century's differentiation (formulation, testing rigor, or targeting) rather than just the category. At this stage and size, expect the money to fund customer acquisition, supply chain setup, and maybe some clinical validation to stand out in a crowded market. If you're building in adjacent wellness or personalized health, watch whether they can actually move unit economics; if they can't, it signals the whole DTC supplement wave is finally cooling.