AlpacaFintech
Alpaca provides commission-free API-first brokerage infrastructure for developers and traders.
$135M
Investor undisclosed
A $135M raise for API-first brokerage infrastructure signals that embedded finance is moving past the hype phase—someone's betting serious capital that developers actually want to build trading workflows into their apps rather than redirect to Robinhood. If you're building any kind of financial data product or portfolio tool, this validates that the plumbing layer (not just the UI) is where defensibility lives, and that there's real willingness to pay for reliable, low-friction market access.